Job Description

Reporting to the Vice President of Key Accounts, you will collect data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data) to identify opportunities for us to improve volume, share, promotion, price, and shelf space. You will turn data into applicable insights to guide strategy and volume for your assigned region.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.

  Deliver regular category reviews, plans and strategies with our retail partners.

  Turn insights into actions with retailers by analyzing category plans.

  Develop customer Category Management business plans that integrate with their goals.

• Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.

  Implement solutions and measure and communicate results.

  Mine consumer/shopper data to develop insights and identify opportunities

  Perform post program results analysis.

  Manage databases, reports, and applications.

  Provide analytical support with accompanying insights in the creation of Category Plans.

• Establish a partnership with Regional Sales Leaders and Retail Partners in the development of strategic plans for category management within the region or customer team.

  Use a variety of category management tools on special projects with an eye to increasing productivity for the BU.

  Provide support to our sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.

  Coordinate efforts and communications within the BU to ensure all information requirements are met.

  Assist account teams on system applications, data access and application, and requests for information.

  Build and use relationships with all Headquarter Category teams to share best practices and resources.

• Establish best practices for reporting, and oversee weekly/monthly report updates

  Create reports with syndicated and internal sales sources to support Red Bull’s category development strategy

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of related work experience required
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
• Knowledge of syndicated data (IRI, Nielsen)
• Experience interpreting data, making recommendations, developing presentations and presenting action plans to customers
• Bachelor’s degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional language skills an advantage

• Travel 0-10%
• Permanent
• Benefits eligible

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