Job Description

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to achieve brand awareness, engagement, and lead generation goals, with a specific focus on marketing our consumer app.
  • Includes Competitive Analysis and ongoing Monitoring, Identification and Prioritization of Channels and Platforms and Determination of Key Roles and KPI’s 
• Craft an engaging content calendar, ensuring consistency with brand voice and messaging.
• Champion the day-to-day running of the social media portfolio (response, responsiveness, internal escalation)
• Ongoing monitoring and social listening (including - but not limited to - sentiment analysis and identification of keywords, themes and trends) 
• Demonstrate exceptional written skills in English to create compelling captions that resonate with our target audience.
• Design eye-catching graphics using design tools with the help of our team. However, the ability to create some basic visuals yourself using Canva (proficiency required) is a plus. Proficiency in Photoshop and CapCut is a highly desirable bonus.
• Schedule posts effectively to maximize reach and engagement.
• Analyze social media data and adapt strategies based on insights.
• Develop content that can be repurposed across different platforms.
• Create and edit short-form video content for social media. (Highly desirable) 
  • Huge plus if you're willing to be in front of the camera and generate some of the videos yourself

In addition to both content and social media roles, we see a third competency in community management, which could be separate or part of this role.

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