Job Description
DESCRIPTION
Are you an experienced product marketing leader in the media and entertainment (M&E) industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way M&E companies innovate and create engaging audience and fan experiences, grow their business, and modernize operations? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps M&E customers transform their businesses using the industry’s broadest and deepest portfolio of cloud services and solutions.
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS Industry Product Marketing is responsible for developing crisp, highly differentiated, and compelling industry-specific positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.
As a product marketing manager for the M&E industry, you will have the opportunity to define and drive the marketing and positioning strategy for solutions and services that help media companies, studios, and sports organizations accelerate cloud transformation. You will work with product and engineering teams to shape the product vision and prioritize features. You will create compelling content to help customers understand service use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will get to work on a new and rapidly growing business and have a big impact every day.
The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the media and entertainment vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, M&E industry subject-matter expertise desired but not required.
This role can be based in Seattle (WA), San Francisco (CA), Santa Clara (CA), Los Angeles (CA), or New York (NY). Relocation to Seattle only from within the US.
Key job responsibilities
- Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our M&E value proposition
- Engage with customers and partners to drive advocacy
- Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
- Plan and execute marketing initiatives at industry events to showcase M&E messaging, content, keynotes, and breakout sessions
- Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
- Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
- Continuously measure and optimize product marketing initiatives
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Sales, Marketing and Global Services (SMGS)
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Job Tags
Full time, Relocation,