Marketing Manager Job at Skinner Accident and Injury Lawyers, Charles Town, WV

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  • Skinner Accident and Injury Lawyers
  • Charles Town, WV

Job Description

Are you interested in a career in marketing with upward mobility and an opportunity to learn about cutting-edge marketing techniques in the legal industry? We’re in search of a dynamic marketing coordinator to play a crucial part in our firm's growth and success by expanding our reach to potential clients in need of our services. An excellent fit for this position is a team player who is a dynamic thinker with creative ideas. We welcome applicants with excellent project management skills, a knack for innovation, and a proven track record of success. Responsibilities:

  • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
  • Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans
  • Maintain our social media platforms including messages to our audience
  • Develop branded marketing materials such as social posts, blogs, and web copy that is professional and well-written
  • Oversee website, mailing lists, analytics, and SEO to ensure content is regularly updated with the most recent information
  • Create engaging content for social media platforms, websites, and client-facing communication.
  • Coordinate “existing client” marketing campaigns and client care, launching new client relationship projects.
  • Assist in the organization and execution of marketing events, such as seminars, webinars, and community outreach programs.
  • Administer digital marketing campaigns, including email marketing and online advertising.
  • Collaborate with internal teams to coordinate marketing initiatives and ensure consistency in messaging, branding, and internal goals.
Qualifications:
  • 4-year degree in Marketing, Journalism, Business, or related field required
  • Must possess excellent project management skills, communication skills, and a strong work ethic
  • Candidate should have their finger on the pulse of the current marketing landscape
  • Experience with social media platforms, CRM, CSM, and public relations
  • 2+ years of experience in Marketing or related field
  • Bachelor’s degree in marketing, communications, business, or related field
  • Strong written and verbal communication skills
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint)
  • Experience with social media platforms (Facebook, LinkedIn, Instagram)
  • Ability to multitask and prioritize tasks in a fast-paced environment.
  • Excellent attention to detail and organizational skills
  • A proactive attitude with a willingness to learn and take on new challenges.
About Company: Skinner Accident and Injury Lawyers is an established and growing law firm that has earned the trust and respect of the community it has served for nearly 50 years. Our attorneys are currently licensed in DC, IL, MD, NY, VA & WV and we represent individuals for Auto Accidents, Consumer Protection, Bad Faith Insurance, Personal Injury, Products Liability, and Wrongful Death cases.

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