Job Description
Company Description Unity. Loyalty. Advancement. Charity. It’s what drives United Legwear & Apparel Co. to be the best global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded in 1998 by Isaac E. Ash to make the very best legwear on the market, ULAC is an industry leader offering a full range of products for babies, kids, teens, and adults. We strive to sell our products at affordable prices for families. Hard work and exponential growth year on year has transformed ULAC into a global apparel and accessories company.
Our goal to deliver superior products that ensure superior customer satisfaction is made possible by our team of dedicated professionals who work together to make the company the best in business. Our manufacturing, distribution, and logistics division produces the highest quality products at the best possible prices without cutting corners. Integrity of goods is key, so compliance and quality assurance are top priorities, along with meeting every delivery date—whether shipping across the state or around the world.
We strive to foster an inclusive company culture that stands united to accomplish our mission. We are loyal to our people, supporting their development and ability to achieve excellence. We believe that when people bring their personal best to work each day, it leads to success, advancement, and upward mobility for all. We believe every individual has two hands: one to help themself, and one to help others. We pride ourselves in our value of charity and the commitments we make to help people in need. ULAC supports organizations that help those compromised by sickness, poverty, natural disasters, socioeconomic inequality, and other dire circumstances.
If you share our vision of delivering superior products in a culture of growth, excellence, and caring, then we want to hear from you!
For more information about United Legwear & Apparel Co., please visit:
Job Summary: The Digital Marketing Manager is responsible for facilitating and managing the needs of ULAC’s digital businesses including owned DTC, Amazon, and partner-owned sites. The position is responsible for developing and executing marketing strategies to drive revenue and growth. The role reports into the Senior Director of Brand Marketing and works closely with the Digital, Sales, and Planning Teams as needed. The candidate will be involved in all facets of our online business from creating marketing campaigns, and social media strategies and working with our teams in supervising our Meta and Google ads business. The candidate will also manage vendor relationships specific to our agency partners.
Amazon & Retailer Digital Partnerships: - Partner with Sales Team, Amazon Account Manager, and 3 rd party agencies to drive growth on Amazon and Wholesale Retailers across our brands/product categories.
- Develop core strategies that align with the Amazon sales team and agency in implementing comprehensive marketing strategies for Amazon, including advertising, sponsored products, A+ content, and promotions, aligned with business goals and Amazon best practices to drive traffic, sales, and visibility for our products. Align on SEO strategies to improve organic search rankings, including keyword optimization and review management.
- Build and maintain relationships with retail partners, serving as a point of contact for paid media initiatives and collaborating on co-op advertising opportunities. Implement comprehensive digital marketing strategies for retailer platforms (Amazon, Macy’s, Kohl’s, JC Penney, Walmart, Target, and others), including sponsored product ads, display ads, video ads, and other formats that are aligned with business goals and target audience insights to increase brand visibility and drive traffic.
- Collaborate with creative teams and external partners to develop compelling ad creatives that resonate with target audiences and drive engagement.
- Monitor and analyze KPIs such as impressions, clicks, conversions, and ROAS to measure content performance and identify opportunities for optimization.
DTC Responsibilities: - Develop and implement digital marketing funnel strategies aligned with business goals, target audience insights, and market trends to maximize Awareness, Consideration, Conversion, and relevant KPIs.
- Collaborate with business and creative leads to develop content calendars and relevant content for digital channels, ensuring alignment with brand voice and messaging.
- Briefing creative teams to design and create the content needed.
- Plan the execution and optimization of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking to nurture leads and drive conversions while also leading the segmentation for social media channels using tools such as scheduling and community management.
- Manage digital advertising campaigns, including budget allocation, targeting, ad creation, and performance optimization to drive revenue growth and customer acquisition across platforms such as Google Ads, Facebook Ads, and Affiliate Ads
- Develop KPI tools to track and measure the performance of digital marketing campaigns, providing insights and recommendations for optimization with the senior leadership teams.
Qualifications/Requirements:
- Bachelor’s degree in marketing, Communications, or related field (preferred)
- 5+ years of experience in digital marketing, with a track record of developing and implementing successful digital marketing strategies and campaigns that increased awareness, traffic, and conversion.
- Proficient in digital marketing tools and platforms, including email marketing platforms, marketing automation software, CRM systems, Google Analytics, Google Ads, Facebook Ads Manager, social media platforms and SEO tools.
- Knowledge of Paid Search bidding, targeting, and optimization.
- Experience in retailer paid media platforms and tools such as, including Amazon Advertising, Walmart Media Group, Target Media Network, and Macy’s Media Network.
- Understanding of Amazon's ecosystem, including Seller Central, Vendor Central, and Advertising Console.
- Hands-on experience managing Amazon marketing campaigns is a plus.
- Ability to interpret data, identify trends, measure campaign performance against KPIs, and optimize.
- Strong strategic thinking and problem-solving skills, with the ability to develop data-driven insights and translate them into actionable strategies.
- Excellent communication and presentation skills, with the ability to convey complex concepts and data-driven insights to both technical and non-technical stakeholders.
- Ability to work effectively and collaborate with cross-functional teams, external partners, and agencies to achieve common goals.
- Specific Education and experience and required skills, knowledge and abilities.
This is an onsite position at our New York City location. The salary range for this position is $100,000 - $125,000.
Job Tags
Full time,